COLLAB ALERT! You all know we are obsessed with collabs. This time it’s Tarte Cosmetics teaming up with Aspyn Ovard in launching an Eye & Cheek Palette on Sunday, 5.13! I used to LOVE Aspyn, back when she did beauty and makeup videos but now shes a famous lifestyle vlogger and blogger. But HEY, good on her for this awesome collab! The palette includes 9 eyeshadow shades and two cheek shades. It will be available for pre-sale at Tarte on the 13t & then available at Ulta on the 15th. It will retail for $39.
Soooooo like I said, I LOVED Aspyn when she was a beauty guru but now she just really isn’t… honestly, ever since she got together with her now-husband Parker, she hasn’t done much beauty content at all. It have been years and years since she has been a true beauty vlogger. I guess that’s why I find it a little surprising that she is NOW doing a makeup collab with a HUGE brand like Tarte. Don’t get me wrong – you know we LOVE collabs but I guess we just expect collabs to make a little more sense than this one. Aspyn is pretty exclusively a travel and lifestyle vlogger now, ya know? However, we do think this is a suuuuuuuper Mother’s Day-esque palette & the launch date is totally fitting! And OMG, the packaging is freaking so stunning!!! It’s probably one of the most lovely exterior palette packagings I’ve seen; so girly but soft and dainty! The inside, though, is mostly ehhhhhh. It’s just, like, a TON of shades that we have seen a ton of times in a ton of places and honestly, probably in very similar combinations to this one. I do love when palettes are a bit more versatile, like this one, in the sense that it contains eyeshadows AND blushes! But this is just very run-of-the-mill. But I think it almost needed to be though, to be fitting as a Mother’s Day type product that would work for most moms. So basically, we are kind of on the fence here! What is your take??